Cobra Development

The Team

The 1Malaysia COBRA Youth Rugby Programme was launched at COBRA Rugby Club in 2014.

The primary objective of the 1Malaysia COBRA Youth Rugby Programme is to use rugby to promote national integration by encouraging positive values, improving self-esteem, and improving employability.

The programme was launched in September 2014 where team of coaches managed by COBRA completed the selection process in Sabah, Labuan and Sarawak as well as in Peninsular Malaysia on a yearly basis. The aim is to contribute towards the building up of a credible national team at the Asian Under 19 level.

Other activities lined up under this programme will focus on introduction of rugby to youth throughout the country. Among the values we hope to instill are; discipline, respect for team mates, team work to strive for a common goal, integrity to ensure we play by the rules and courage to push ahead to achieve our dreams.



About Yayasan Rakyat Malaysia

Yayasan Rakyat 1Malaysia (the “Foundation”), which was incorporated in January 2013, is a charitable foundation dedicated towards benefitting Malaysians from all walks of life in line with the principles of 1Malaysia.

The Foundation’s activities are geared towards engaging and helping Malaysians, particularly the less fortunate and those in need, and to equip them with building blocks to achieve a better quality of life.

Towards this end, the Foundation focuses on three areas – Improving quality of life, Education and Sports.

The Foundation is chaired by YAB Dato’ Sri Mohd Najib bin Tun Haji Abdul Razak, the Prime Minister of Malaysia.

About Laureus and YR1M

Yayasan Rakyat 1Malaysia (YR1M) is a CSR partner of the Laureus World Sports Awards.YR1M is committed to education, sports and improving the quality of life for Malaysians. The Laureus Sport for Good Foundation funds and promotes the use of sport as a tool for social change. The YR1M-Laureus partnership is a long term partnership aimed at using sport to engage young people across Malaysia.

YR1M and Laureus are committed to working together to develop a legacy programme focused on establishing opportunities to bring knowledge and expertise from a global network of sport for good programmes to Malaysia.